I was born with a genetic imprint that leaves me incapable of rooting for the Green Bay Packers. But I, and most of us, don’t really appreciate what a novel ownership situation they have, and how its success is actually a threat to the other 31 owners.
“The Packers’ unique setup has created a relationship between team and community unlike any in the N.F.L. Wisconsin fans get to enjoy the team with the confidence that their owner won’t threaten to move to Los Angeles unless the team gets a new mega-dome. Volunteers work concessions, with sixty per cent of the proceeds going to local charities. Even the beer is cheaper than at a typical N.F.L. stadium. Not only has home field been sold out for two decades, but during snowstorms, the team routinely puts out calls for volunteers to help shovel and is never disappointed by the response. It doesn’t matter how beloved the Cowboys are in Dallas; if Jerry Jones ever put out a call for free labor, he’d be laughed out of town.”
“Being an N.F.L. owner is like having a license to print money. Television contracts alone run in the billions, with the 2006-2011 contracts valued at approximately $3 billion annually, $800 million more than the previous contracts. In addition, N.F.L. teams have received $6 billion in public funds to build the current crop of stadiums. In other words, the public is already shouldering a great deal of the cost and debt for N.F.L. franchises. But these public dollars, through some sort of magic alchemy, morph into private profits that often flow away from the communities that ponied up the dough. In the United States, we socialize the debt of sports and privatize the profits. Green Bay stands as a living, breathing, and, for the owners, frightening example, that pro sports can aid our cities in tough economic times, not drain them of scarce public resources.”